THE POWER OF STORYTELLING—THE “CRAFT OF SPEED” PHOTOGRAPHY BOOK

During the making of the “Craft of Speed” MOONEYES Documentary, we took many documentary photographs. We always envisioned “Craft of Speed” to be not just a feature documentary but also an expansive multimedia project that included documentary photography. Now, with this large collection of images, we’re creating a photography book. We felt that this book could help document MOONEYES’ important history in a complementary, yet different way compared to the feature documentary—with the power of still photography and the storytelling of a photography book.

We tried to push each documentary photograph and the resulting photography book to the level of art. The goal wasn’t to just make it beautiful but more so powerful in telling the epic story of MOONEYES. Each photograph is similar to poetry with multiple layers of meaning. And the photographs, highly curated and carefully sequenced in the book, collectively tell an even more impactful story, representing that of MOONEYES.

Through the specific sequencing of the photographs, the viewer is able to visit the historic MOONEYES Santa Fe Springs headquarters. They’re also able to explore the storied MOONEYES Machine Shop and admire its vintage metalworking machines. In addition, they can experience the natural wonders of the legendary Bonneville Salt Flats and immerse themselves in land speed racing. Moreover, they can remember the last days of the beloved Irwindale Dragstrip, which was recently closed, and feel the thrill of nostalgia drag racing.

Through social media, people glance at and swipe away countless images every day. However, a photography book is an invitation to slow down, appreciate the images, reflect on their presentation, understand their meaning, and enjoy how they together tell a bigger story. Even better, the book, by design, allows for repeated viewings—creating a new and deeper experience each time. It’s the power of a good story, told artfully.

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

To attend the CineMakina: “Craft of Speed” MOONEYES Documentary Screening at Hagerty Garage + Social in Van Nuys, California on Saturday, 11/8/2025, presented by Makina Drivers Club:
craftofspeed.eventive.org

CELEBRATE THE JAPANESE CLASSIC CAR SHOW’S 20TH ANNIVERSARY WITH “CRAFT OF SPEED” & JANM!

The “Craft of Speed” MOONEYES Documentary will be exhibiting with the Japanese American National Museum (JANM) at the 20th Anniversary Japanese Classic Car Show (JCCS) this Saturday, 10/11/2025, 9 AM - 3 PM, next to the MOONEYES booth.

Marina Glen Park
386 E. Shoreline Dr.
Long Beach, CA 90802

japaneseclassiccarshow.com

Learn more about our film, photography book, and upcoming screenings.

Buy tickets to our CineMakina: “Craft of Speed” MOONEYES Documentary Screening at Hagerty Garage + Social in Van Nuys on Saturday, 11/8/2025, presented by Makina Drivers Club:
craftofspeed.eventive.org

Pre-order our “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

ANNOUNCING THE CINEMAKINA: “CRAFT OF SPEED” MOONEYES DOCUMENTARY SCREENING AT HAGERTY GARAGE + SOCIAL, PRESENTED BY MAKINA DRIVERS CLUB

Announcing the CineMakina: “Craft of Speed” MOONEYES Documentary Screening at Hagerty Garage + Social in Van Nuys on Saturday, 11/8/2025, presented by Makina Drivers Club.

In this 2-hour documentary, filmed over 4 years, Shige Suganuma and Chico Kodama, two Japanese/Japanese American hot rodders, helped save MOON Equipment Company, an iconic American speed parts company, rebrand it as MOONEYES, preserve legendary found Dean MOON’s legacy, and popularize hot rod culture in Asia.

“Craft of Speed” was nominated for “Best Feature Documentary” at the International Motor Film Awards 2025.

We’re very excited to work with our friends at Makina Drivers Club again. We had the pleasure of partnering with them to produce our sold-out CineMakina: “Craft of Speed” MOONEYES Documentary Screening at the dynamic 8th & Santa Fe earlier this year.

Now, they will be helping us to bring our documentary back to L.A. after successful screenings in Oahu, Hawaii and Tacoma, Washington.

We try to make each of our cinema events unique so that even if you’ve watched our film before, you’ll have a special and memorable experience.

We’re deeply honored to work with Hagerty Garage + Social in Van Nuys. Hagerty is expansive in its business, from car insurance to car sales and storage to car events and media production. Their mission is to not only protect cars and drivers but also car culture.

At their beautiful Van Nuys location, they have a giant car storage facility, where they take care of millions of dollars worth of collectible cars, as well as a luxurious clubhouse and spacious parking area, where they hold special events.

The elegant clubhouse is decorated with historic photos from Rod Emory, who helped design the inviting space. Rod is the owner of respected Emory Motorsports, which is known for their concours-level outlaw Porsche 356s.

In the clubhouse, there’s an exquisite car-themed library that we’ll be converting in a stylish pop-up bookstore to soft launch our new “Craft of Speed” MOONEYES Photography Book, a companion documentary photography book to the film.

Outside the clubhouse, we’ll have a curated car showcase, featuring MOONEYES President USA Chico Kodama’s record-setting rear engine modified roadster (1533).

After the film, there will be a lively discussion with Darryl Roth, the son of legendary Ed Roth, whom we honor in our film. Ed Roth was a renowned artist, pinstriper, and car designer, who famously created the counter-culture character, Rat Fink.

Like all Makina Drivers Club events, there will be great music and gourmet food and beverages, provided by The Oinkster, Set the Bar, and Teofilo Coffee Company. Founded by fine dining chef Andre Guerrero in 2006, The Oinkster is a Los Angeles institution that helped establish the “slow fast-food” movement in the city. Set the Bar is a luxury mobile bar that elevates the bar experience. And Teofilo Coffee Company showcases unique speciality coffees of the Philippines and gives back to the country.

Thank you so much to Brian Kadorian, David Schulman, and Hagerty for this huge honor of working with you. Our deepest gratitude to Darryl Roth and the Ed Roth Family. Many thanks to Max, Frederick, and the Guerrero Family of The Oinkster, Aaron & Jill Espino of Set the Bar, and Ron Dizon of Teofilo Coffee Company for your warm hospitality. Thank you to Anthony Ngo of 8th & Santa Fe and Scott Tillett for your audio visual support. A heartfelt thank you to Nick & Reyna Tolosa of Makina Drivers Club for your great friendship. As always, thank you to Shige Suganuma, Chico Kodama, and the entire MOONEYES family for all your support.

CINEMAKINA: “CRAFT OF SPEED” MOONEYES DOCUMENTARY SCREENING AT HAGERTY GARAGE + SOCIAL IN VAN NUYS, PRESENTED BY MAKINA DRIVERS CLUB

HAGERTY GARAGE + SOCIAL
Van Nuys, California

Saturday, 11/8/2025
12:00 p.m. - 2:00 p.m. “Craft of Speed” Photography Book Soft Launch / Curated Car Showcase / Music / Food
2:00 p.m. - 2:45 p.m. Discussion with Darryl Roth, Son of Ed Roth, and Director Ming Lai
3:00 p.m. - 5:00 p.m. Film Screening
5:00 p.m. - 6:00 p.m. “Craft of Speed” Photography Book Soft Launch / Curated Car Showcase / Music / Food

Hagerty Garage + Social
7933 Haskell Avenue
Van Nuys, CA 91406

*Limited seating. Please buy tickets in advance.

To learn more about “Craft of Speed”:
craftofspeed.com / @humanistfilms

To buy tickets to CineMakina:
craftofspeed.eventive.org

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

To learn more about Makina Drivers Club:
makinadriversclub.com / @makinadriversclub

To learn more about Hagerty Garage + Social:
https://www.garageandsocial.com/location/van-nuys/

“CRAFT OF SPEED” TO EXHIBIT WITH JANM AT THE 20TH ANNIVERSARY JAPANESE CLASSIC CAR SHOW

The “Craft of Speed” MOONEYES Documentary will be exhibiting with the Japanese American National Museum (JANM) at the 20th Anniversary Japanese Classic Car Show (JCCS) on Saturday, 10/11/2025, next to the MOONEYES booth. Like JCCS, MOONEYES is celebrating a momentous occasion this year—its 75th anniversary.

“Craft of Speed” will be promoting its upcoming cinema events. In addition, it will be taking pre-orders of its new “Craft of Speed” MOONEYES Photography Book, a companion documentary photography book to the film.

JCCS is a very popular and long-running car show that celebrates Japanese classic cars and its rich culture. This year, it celebrates its 20th anniversary. Because of its important contributions to car culture, it’s part of the Japanese American National Museum’s landmark “Cruising J-Town: Behind the Wheel of the Nikkei Community” exhibit at the ArtCenter College of Design / Peter & Merle Mullin Gallery, which has been extended to 12/13/2025.

We’re honored to co-exhibit with JANM at the JCCS. The museum is an inspiring leader in the community, preserving vital Japanese American history. Car culture is an integral part of Japanese American and Asian American culture. Oliver Wang, the curator of the “Cruising J-Town” exhibit, and the museum had the vision to launch this groundbreaking exhibit—the first of its kind.

Congratulations to Terry & Koji Yamaguchi & family and the entire JCCS team on your 20th Anniversary! Thank you for your warm friendship and generous support of our documentary. Thank you as well to Oliver Wang and JANM for your great assistance with our film.

20TH ANNIVERSARY JAPANESE CLASSIC CAR SHOW / “CRAFT OF SPEED” CO-EXHIBITOR WITH JANM, NEXT TO MOONEYES
Long Beach, California

Saturday, 10/11/2025
9:00 a.m. - 3:00 p.m.

Marina Green Park
386 E. Shoreline Dr.
Long Beach, CA 90802

Parking is across the street and surrounding lots.

To learn more about “Craft of Speed”:
craftofspeed.com

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

To buy tickets to JCCS:
https://japaneseclassiccarshow.com/visitor-info/?gad_source=1&gad_campaignid=22565009266&gbraid=0AAAAADx_1kubwvBJq0HDGpno7OOpi_oAK&gclid=CjwKCAjwlaTGBhANEiwAoRgXBY5hsqkofDSpRDj-NKm5BtdFiyTcAGLbv2eIMIkad4S3dasq0bN3WhoCnrcQAvD_BwE

To learn more about JANM’s “Cruising J-Town” Exhibit:
https://www.janm.org/exhibits/cruising-j-town

THANK YOU TO EVERYONE WHO ATTENDED OUR “CRAFT OF SPEED” MOONEYES DOCUMENTARY SCREENING WITH NAMSAYIN AT GRIOT’S GARAGE!

Thank you to everyone who attended our “Craft of Speed” MOONEYES Documentary screening with Namsayin at Griot’s Garage in Tacoma, Washington on Saturday, 8/30/2025!

We love the Pacific Northwest with its natural beauty, diverse people, and rich culture. It’s a huge honor to be able to share our film with you.

Our heartfelt thanks to brothers Al-Michael Franco and Walter Franco and their families of Namsayin for partnering with us to present this cinema event. It’s been such a joy working with and getting know them. We can’t help but inspired by their strong commitment to the community, expressed through their company’s powerful tagline, “Community over Cars.”

Our deepest appreciation to Scott Valen, Guy DeVivo, and the entire team at Griot’s Garage, who help people take care of their cars and car culture. Thank you for being a wonderful host for our special event, from turning your beautiful museum into a unique theater to converting your expansive parking lot into a curated car show.

Special thanks to Dhanel Arellano @dhanel.photo and Cheryl Franco @pnwside for the first and second photos, respectively.

Unfortunately, we were’t able to attend this great event because we had become ill. To protect the health of others, we decided to stay home and recover. We were very disappointed not to be able to participate in the event and thank everyone involved. However, we feel very grateful to our entire team for making it possible and all the attendees for the wonderful turnout. Thank you for “always lookin’ out” for us.

We were very moved by the enthusiasm and warmth of all of the attendees. We made this film for you—MOONEYES fans and automotive enthusiasts.

As always, thank you to MOONEYES owner Shige Suganuma and MOONEYES President USA Chico Kodama for traveling all the way to Tacoma to support our cinema event. They had just traveled to Oahu, Hawaii for our screening as part of MOONEYES Hawaii 2025 Ohana Weekend and are in the middle of land speed racing season.

Stay tuned for more special events.

To support Namsayin’s community-driven work:
@namsayin

To support Griot’s Garage’s care of cars and car culture:
@griotsgarage

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

ALOHA FROM THE MOONEYES HAWAII 2025 OHANA WEEKEND / “CRAFT OF SPEED” MOONEYES DOCUMENTARY SCREENING!

Check out a selection of photos from our MOONEYES Hawaii 2025 Ohana Weekend / “Craft of Speed” MOONEYES Documentary Screening at the Bob Bosley Museum in Oahu, Hawaii, presented by NAPA Hawaii.

See our official thank you:
https://www.craftofspeed.com/newsarchive/mahalo-from-craft-of-speed

Pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

“CRAFT OF SPEED” AT THE MOONEYES HAWAII 2025 OHANA WEEKEND

Mahalo to Ryota Katayama, a car enthusiast and photographer, who covered our cinema event as part of the exciting MOONEYES Hawaii 2025 Ohana Weekend! Cars and photography go hand-in-hand—a great way to document the beautiful cars, the vibrant scene, and its rich culture. We’re always inspired by the photographers and filmmakers whom we meet in this inviting space.

Check out Ryota’s great work:
@ikinuku.hawaii

Buy tickets to our screening with Namsayin in Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.eventive.org

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