TO SOME, IT’S JUST A PARADE. TO OTHERS, IT’S AN INCREDIBLE CELEBRATION OF HISTORY, CULTURE, AND COMMUNITY.

This weekend, as part of long-running Nisei Week Japanese Festival, the Nisei Week Grand Parade will take place in historic Little Tokyo, Los Angeles on Sunday, 8/10/2025, from 4:00 p.m. to 7:00 p.m. According to the Rafu Shimpo newspaper, it’s “one of the longest running ethnic festivals in the U.S.” The first Nisei Week was held in 1934.

The Nisei Week Grand Parade will be special this year. As part the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit at the ArtCenter College of Design / Peter & Merle Mullin Gallery (running through 11/12/2025), MOONEYES’ record-setting land speed race car and 25+ vehicles will be cruising J-Town (also known as Little Tokyo), bringing back this rich tradition.

The festival and parade are a grand celebration of Japanese American history and culture, bringing the diverse Los Angeles community together. Best of all, they merge with car culture this year on the bustling streets of Little Tokyo.

To learn more about Nisei Week:
https://niseiweek.org/

To see the Nisei Week Grand Parade route:
https://niseiweek.org/festival/#map

To learn more about the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit & Book:
https://www.janm.org/exhibits/cruising-j-town

To learn more about the “Craft of Speed” MOONEYES Documentary and Photography Book as well as our upcoming screenings in Oahu, Hawaii on Sunday, 8/24/2025 and Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.com