This photo was taken at the dragstrip at the historic Irwindale Speedway, where the popular MOONEYES Christmas Party was held. This beloved venue no longer exists. Luckily, we were able to document Shige Suganuma, the Owner of MOONEYES, doing a test & tune of his MOONEYES Dragster there right before it closed. Our “Craft of Speed” MOONEYES Photography Book is filled with precious images like this one. Buy one at Kinokuniya at The Shops at Santa Anita or directly from our site. While supplies last.
To order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook
To order the “Craft of Speed” MOONEYES Documentary DVD:
https://www.craftofspeed.com/store/dvd
To watch the “Craft of Speed” MOONEYES Documentary with English subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeed
To watch the “Craft of Speed” MOONEYES Documentary with Japanese subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeedjapanese
To attend our next screening at Analog&Grit in San Diego, CA on Sunday, 1/25/2026:
https://www.craftofspeed.com/newsarchive/craft-of-speed-mooneyes-documentary-to-screen-at-analogampgrit
HAPPY HOLIDAYS FROM “CRAFT OF SPEED”!
This year has been an incredible year. We released our “Craft of Speed” MOONEYES Documentary and its companion “Craft of Speed” MOONEYES Photography Book at the Yokohama Hot Rod Custom Show, the largest gathering of MOONEYES fans in the world on the 75th anniversary of MOONEYES. And then, we continued the celebration at the MOONEYES Christmas Party, at its exciting new venue of Pomona Fairplex with record attendance. None of this would’ve been possible without Shige Suganuma, Chico Kodama, the entire MOONEYES Family, our crew, fiscal sponsor International Documentary Association, grantors California Humanities CA CARES Relief Grant and Doc Society, donors, supporters, community partners, friends, and family. Independent film is anything but independent. We’re dependent on the belief and generosity of others. Our deepest gratitude for your love and support. Wishing you a happy holiday season and bright new year! Enjoy a selection of photos from the MOONEYES Christmas Party.
THE “CRAFT OF SPEED” MOONEYES PHOTOGRAPHY BOOK IS NOW AVAILABLE AT KINOKUNIYA
We’re excited to announce that our “Craft of Speed” MOONEYES Photography Book is now available at Books Kinokuniya at The Shops at Santa Anita in Arcadia, California.
Living in Los Angeles close to Little Tokyo, one of our favorite things to do is to go to Kinokuniya. It’s a specialty bookstore, filled with highly curated books from Japan, Asia, and the U.S. The perfect day was lunch at Curry House (which is sadly gone), shopping at Kinokuniya, and snacks from Marukai (now Tokyo Central).
As filmmakers, we love looking through the film section as well as the art & design section. As concerned artists, we appreciate the history & culture section. And as pop culture lovers, we enjoy the extensive magazine section.
In fact, “Craft of Speed” was inspired by Magazine B, Lightning, Popeye, and other authoritative magazines/books (“mooks”) at Kinokuniya, which offer deep dives into visionary brands and well-designed products. Our project is similarly an extensive exploration into legendary MOONEYES.
While shopping online is convenient, there’s no better feeling than exploring a bookstore, discovering new books and authors, and experiencing a book in person. Check out our “Craft of Speed” MOONEYES Photography Book firsthand. While supplies last.
Books Kinokuniya
The Shops at Santa Anita
400 S. Baldwin Avenue, 2F #E-17
Arcadia, CA 91007
kinokuniya.com
THE GREATEST GIFT
“Craft of Speed” is an extensive multimedia project about MOONEYES, a historic American speed parts company that has grown into an enduring international brand. This project encompasses a feature documentary, videos, cinema events, a documentary photography series, and now a photography book.
The “Craft of Speed” MOONEYES Photography Book documents the world of MOONEYES, which celebrates its 75th anniversary in 2025, from the famous MOONEYES headquarters in Santa Fe Springs, California to Shige Suganuma, the Owner of MOONEYES, conducting a test & tune of his MOONEYES Dragster at the beloved Irwindale Dragstrip in Irwindale, California to Chico Kodama, the President of MOONEYES USA, building and racing his new rear engine modified roadster at the epic Bonneville Salt Flats, Utah.
The photography is by photographer/filmmaker, Ming Lai, who spent four years documenting MOONEYES. The graphic design is by design director/graphic designer, Sven Igawa, who’s created brand identities and advertising campaigns for many national and international brands, including Crank Brothers, HBO, Icon Aircraft, Mountain Hardwear, PlayStation, Quiksilver, VF Corp, and Western Digital. We’re independently publishing the “Craft of Speed” MOONEYES Photography Book under our own imprint—Humanist Films X Igawa Design.
With 156 pages of timeless color and black-and-white photos, the “Craft of Speed” MOONEYES Photography Book is a luxurious slow read of the fast world of MOONEYES. The book is dedicated to MOONEYES fans, hot rodders, racers, car & motorcycle culture lovers, craftspeople, and this incredible international community.
We officially released the photography book and the "Craft of Speed" MOONEYES Documentary DVD at the Yokohama Hot Rod Custom Show in Yokohama, Japan. We'll also have copies of the book and DVD at the MOONEYES Christmas Party on Saturday, 12/20/2025 at the Pomona Fairplex & In-N-Out Burger Pomona Dragstrip.
We were deeply inspired by the epic story of MOONEYES. We hope you will be too.
To attend the MOONEYES Christmas Party:
http://mooneyes.com/mui-xmas2025/
To order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook
To order the “Craft of Speed” MOONEYES Documentary DVD:
https://www.craftofspeed.com/store/dvd
To watch the “Craft of Speed” MOONEYES Documentary with English subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeed
To watch the “Craft of Speed” MOONEYES Documentary with Japanese subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeedjapanese
CHRISTMAS WISHLIST: METALWORKING MACHINES
Every car person loves tools. The “Craft of Speed” MOONEYES Photography Book is filled with beautiful images of vintage tools and metalworking machines in the historic MOONEYES Machine Shop. We’ll have limited copies of this book and the “Craft of Speed” MOONEYES Documentary DVD at the MOONEYES Christmas Party on Saturday, 12/20/2025 at the Pomona Fairplex & In-N-Out Burger Pomona Dragstrip. They’re the ideal gifts for a car person.
2025 MOONEYES CHRISTMAS PARTY SHOW & DRAG / “CRAFT OF SPEED” EXHIBITOR
Pomona, California
Saturday, 12/20/2025
Pomona Fairplex & In-N-Out Burger Pomona Dragstrip
1801 W. McKinley Ave.
Pomona, CA 91768
To attend the MOONEYES Christmas Party:
http://mooneyes.com/mui-xmas2025/
To order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook
To order the “Craft of Speed” MOONEYES Documentary DVD:
https://www.craftofspeed.com/store/dvd
To watch the “Craft of Speed” MOONEYES Documentary with English subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeed
To watch the “Craft of Speed” MOONEYES Documentary with Japanese subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeedjapanese
THIS CHRISTMAS, GIVE WONDER.
Give our new “Craft of Speed” MOONEYES Photography Book. It’s filled with incredible images—like this one from the pit area at the awe-inspiring Bonneville Salt Flats. We’ll have limited copies of this book and the “Craft of Speed” MOONEYES Documentary DVD at the MOONEYES Christmas Party on Saturday, 12/20/2025 at the Pomona Fairplex & In-N-Out Burger Pomona Dragstrip. They’re the perfect gifts for a MOONEYES fan.
2025 MOONEYES CHRISTMAS PARTY SHOW & DRAG / “CRAFT OF SPEED” EXHIBITOR
Pomona, California
Saturday, 12/20/2025
Pomona Fairplex & In-N-Out Burger Pomona Dragstrip
1801 W. McKinley Ave.
Pomona, CA 91768
To attend the MOONEYES Christmas Party:
http://mooneyes.com/mui-xmas2025/
To order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook
To order the “Craft of Speed” MOONEYES Documentary DVD:
https://www.craftofspeed.com/store/dvd
To watch the “Craft of Speed” MOONEYES Documentary with English subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeed
To watch the “Craft of Speed” MOONEYES Documentary with Japanese subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeedjapanese
“CRAFT OF SPEED” WILL BE EXHIBITING AT THE MOONEYES CHRISTMAS PARTY
“Craft of Speed” will be exhibiting at the popular MOONEYES Christmas Party on Saturday, 12/20/2025 at their new venue at the Pomona Fairplex & In-N-Out Burger Pomona Dragstrip.
After the Irwindale Speedway closed, MOONEYES moved their long-running show to the Pomona Fairplex & In-N-Out Burger Pomona Dragstrip.
This year is special because MOONEYES is celebrating their 75th anniversary.
Limited copies of our “Craft of Speed” MOONEYES Documentary DVD and Craft of Speed” MOONEYES Photography Book will be available for sale. They’re the perfect holiday gift for MOONEYES fans.
Our “Craft of Speed” MOONEYES Documentary with English subtitles/captions and Japanese subtitles/captions is also streaming on Vimeo.
Thank you to Shige Suganuma, Chico Kodama, and the entire MOONEYES family for this wonderful opportunity to exhibit at their great show.
Be sure to check out our friends and community partners at the Makina Drivers Club booth and see their limited edition collab T-shirt with MOONEYES.
2025 MOONEYES CHRISTMAS PARTY SHOW & DRAG / “CRAFT OF SPEED” EXHIBITOR
Pomona, California
Saturday, 12/20/2025
Pomona Fairplex & In-N-Out Burger Pomona Dragstrip
1801 W. McKinley Ave.
Pomona, CA 91768
To attend the MOONEYES Christmas Party:
http://mooneyes.com/mui-xmas2025/
To order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook
To order the “Craft of Speed” MOONEYES Documentary DVD:
https://www.craftofspeed.com/store/dvd
To watch the “Craft of Speed” MOONEYES Documentary with English subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeed
To watch the “Craft of Speed” MOONEYES Documentary with Japanese subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeedjapanese
THANK YOU TO EVERYONE WHO VISITED OUR “CRAFT OF SPEED” BOOTH AT THE YOKOHAMA HOT ROD CUSTOM SHOW!
Thank you to everyone who visited our “Craft of Speed” booth at the Yokohama Hot Rod Custom Show!
We’re still trying to process this mind-blowing experience. It was an unforgettable one, with amazing cars & motorcycles and incredible people.
We enjoyed meeting MOONEYES staff, dealers, colleagues, and fans from all over the world, who have been so supportive of our project.
We were deeply moved to be a Guest of Honor at this respected show.
Releasing “Craft of Speed” at the Yokohama Hot Rod Custom Show and celebrating MOONEYES’ momentous 75th anniversary is a dream come true.
Now, we’re excited to continue our work, sharing our “Craft of Speed” MOONEYES Documentary DVD and Photography Book at the MOONEYES Christmas Party at its new venue, Pomona Fairplex and In-n-Out Burger Drag Strip, on Saturday, 12/20/2025. There will be limited copies available.
Our “Craft of Speed” MOONEYES Documentary with English subtitles/captions or Japanese subtitles/captions is now streaming on Vimeo.
Thank you so much to Shige Suganuma, Chico Kodama, and the entire MOONEYES family in Yokohama, Santa Fe Springs, and throughout the world for all your love and support!
Thank you to our fiscal sponsor, the international Documentary Association; grantors, the California Humanities CA Cares Relief Grant and Doc Society; donors; community partners; supporters; and family for getting us here.
Special thanks to our producer Kan Taniguchi and Kiyoshi Nakamura for your event support.
To attend the MOONEYES Christmas Party:
http://mooneyes.com/mui-xmas2025/
To order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook
To order the “Craft of Speed” MOONEYES Documentary DVD:
https://www.craftofspeed.com/store/dvd
To watch the “Craft of Speed” MOONEYES Documentary with English subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeed
To watch the “Craft of Speed” MOONEYES Documentary with Japanese subtitles/captions on Vimeo:
https://vimeo.com/ondemand/craftofspeedjapanese